Product Report of 6,000 words that details the design and functionality of the product Travel Within and provides a consideration of the market need and positioning.
The present product consists of a mobile application for travel storytelling and enables users to discover and generate wonderful live stories of their trip.
A live story is a collection of multimedia content in form of pictures, video, or live streams generated in real time through the interface of the application in a very easy way.
The app offers also secondary functions such as customize your logo, instant messaging, and personalize your profile. An interactive prototype of the product is available.

Bluey Entertainment presents an extended version of the kids’ entertainment that is already offered by the company. It aims to reinforce the potential of the original concept, provide an unforgettable on board experience for kids, and create monetary benefit for KLM. Bluey Entertainment consists of a) a game that entertains children, while enabling them to playfully discover the world (standard package), b) a Virtual Reality (VR) experience (premium package + Cardboard included). In addition to the proposal of the innovation, the concept document includes the analysis of the company and the market, the analysis of the target audience, and a business plan. The concept has been presented at KLM headquarters in March 2016.

The present study supports the underlying premise of introducing narrative in marketing in order to better convey the experiential value of products to audience. Following narrative theories and the narrative structure analysis, the effectiveness of travel narrative enhanced with photographs has been tested within four groups, which were exposed to different conditions. By studying 240 readers, it has been found that travel narratives evokes higher degree of engagement and attitude toward destination as compared to traditional reviews. Further analysis showed a significant difference between the group exposed to a review enhanced with photographs and a simple review, which scored significantly lower on both engagement and attitude. On the contrary, no significant difference has been found on transportation between conditions. In this sense, it has been suggested that travel narratives enhanced with photographs can be considered as a determinant of engagement and positive attitude in the research of marketing.

Development of a new business concept and an IP strategy for an international cross-media format across three media platforms: a TV format, a mobile app, and a board game. The business concept also includes three types of merchandise that have been developed alongside the product as a way of extending its brand and two methods of financing mechanisms for the concept.

I have learned a great many things from participating in varsity football. It has changed my entire outlook on and attitude toward life. Before my freshman year at [high-school], I was shy, had low self-esteem and turned away from seemingly impossible challenges. Football has altered all of these qualities. On the first day of freshman practice, the team warmed up with a game of touch football. The players were split up and the game began. However,